What the Pluck?!
BrowGuy is Sydney’s Premier PopUp Mobile Brow studio
Andrew is one of Australia’s original exclusive Brow Specialty Artists. His unique business concept and creation of personalised home-delivered eyebrow grooming service – BrowGuy is Australia’s first Mobile Brow Service.
In the early 2000’s an enterprise or service that was purely eyebrow-specific was largely unheard of in this country. There were only a small handful of proclaimed Brow Artists in Australia – all of whom resided in Sydney. These Amazingly talented, entrepreneurial professionals recognised that there was a distinct gap in the Beauty Market. These people were essentially, professional makeup artists who found a niche service in the form of a passion for “doing” brows.
Andrew, who is a classically trained Beauty Therapist, realised that after years of scrubbing feat and massaging faces (not in that particular order) he had a penchant for sculpting clean looking arches. He found that he was moving away from regular in salon services due to the demand for his precision follicular work. His regular clientele would often remark that he should be “doing” brows for himself. However at the time, Andrew stayed loyal to his employer and kept dreaming of bigger things. The title of “Brow Artist” was not yet a term which existed as a profession.
Unforeseen circumstances forced the busy Balmain salon to close which meant that Andrew had to reassess his work situation and so from this point, BrowGuy was born. Now projecting his talents as a Professional Brow Artist with $50 in his pocket and a $65 pair of tweezers (excellent tweezers were hard to find in 2007), Andrew set out to conquer this new world of Eyebrows one hair at a time.
Marketing himself as a ‘Mobile Brow Artist’ was tough. “People found the whole concept too new and unfamiliar. In addition there was the added fact that some unknown guy was asking to come to their homes to pluck hairs out of their face.” Andrew laments the struggle of breaking through with a new concept whilst regular beauty enthusiasts could not see past ‘the velvet rope’ held down by Beauty Service Traditionalists.
Previously this type of service was considered just an ‘add-on’ when ladies went to the Beauty Salon for a Facial. Alternatively it was a quick ‘wax-n-dash’. It was throw away treatment – something that was done on the run. This service was just a speedy rip of wax at relatively no cost and very little skill.
“I’m not paying that much for you to come to my home!”
Brow client enquiry, 2007
“I recall early days when one particular lady requested my mobile services. As common procedure, I quoted the price and explained the rundown of the costs involved. Quite adamantly she blurted out “I’m not paying that much for you to come to my home!” Her reasoning was the she thought that it should be a far cheaper service because it wasn’t performed in an established salon. Moreover I believe she assumed I was offering a ten minute treatment at her kitchen table. She couldn’t be further off track, basically due to the fact that I was offering a luxury service which was both a considerable convenience for herself as my client, along with being worthwhile financially for me to support my business. I guess she had not accounted for the cost of convertible and collapsible equipment, disposables, travelling time, fuel and parking. Most of which she would have had to cover anyway (as imputed or unconsidered costs) if she were to attend a bricks and mortar salon situation.”
Never really interested in following the fame game, Andrew focussed his interest in just doing the best work he could achieve and making his clients happy doing it.
“I love what I do and I had some really loyal followers from the early salon days – even before the inception of Brow Guy the business. A few of these people are still with me today.”
Andrew’s client list includes everyday people – professional women and men – a number of designers, musicians and celebrities and even a member of the Royal Aristocracy on his books. Of course, discretion is always assured.
Andrew has tendered services to such luminaries as: John David Ridge (Tony Award winning and Legendary Broadway and Hollywood Costume Designer); Lisa Forrest (Commonwealth Games Swimming Legend, Australian media personality, Author, Actor); Jac Hunt ( Co-founder and Design Director of Australian fashion brand Jac + Jack); Phyllis Foundis ( Award winning TV Host, TEDx speaker, Author, Producer); Angela Catterns (Australian media personality and Broadcaster); Audette Excel AO (Award winning Philanthropist, Businesswoman, Founder the Adara Group); Charlie Chan (Award winning Composer and Recording artist, Co-founder Global Orchestra Foundation); Chris Cornell (Grammy Award winning Singer, Songwriter – Soundgarden, Audiosoave, Temple of the Dog); Christine Anu (Award winning Australian Singer, Songwriter, Actress). Please Note: BrowGuy does not claim ownership of any celebrity portraits or photographs displayed here.
Andrew’s own specialty beauty brand, BrowGuy is internationally known with his signature products available globally. He is recognised around the world by some of the biggest and most respected pioneers of the Brow Industry.
In 2018 Andrew lead a National drought relief campaign BROWS FOR BALES which focussed on garnering donations from Brow Professionals and their followers to help Australian Farmers in need of support during the Nation’s longest drought in history.
In 2020, with the incursion of the Coronavirus Pandemic, Andrew was forced to ‘Put Down the Tweezers’ and take a break from service due to World Health Organisation Safety Regulations. Since then he has been working on a number of brow-related projects which are still in production phase. Currently Andrew is working on developing a Public Mental Health Awareness Campaign. It is in very early days yet, so hopefully more on that later.
Who else offers a Brow Service designed to be more convenient?
You also are invited to enjoy fabulous Traditional Brow Artistry but without the parking and traffic hassles. Our On Demand service provides a Package Deal where we can look after you through the day or after hours at a time that is more suited to your lifestyle. No need to leave the house. Alternatively keep an eye out for our Pop-Up Brow Bar conducting regular residencies in locations around Sydney’s inner suburbs. Here we can tailor your Brow loving requirements more specifically; We can accomodate more services; It also allows for more time flexibility if you require a speedier or single treatment.
Specialising in “Old School” or more “Traditional” freehand tweezing and shaping techniques, BrowGuy’s Philosophy states that your natural brow shape provides the best template to your True Inner Beauty. We don’t need flashy gimmicks or whiz-bang machinery. Since 2007 we have been providing Sydney’s inner suburbs with Classic Beauty Techniques without the use of “Cookie-Cutter” stencils or a cheap “Wax’n’Dash” service. We send a fully qualified and experienced Beauty Therapist who has been trained specifically in applicable skincare and is well versed in a variety of hair removal and colouring techniques.
BrowGuy’s qualifications and experience is so much more than a makeup artist who “does brows”. Get your Brows done the right way and in comfort.
Whether it be privately or for a small group, we will come to you. Why not organise a ‘BrowBash‘ with some friends or work colleagues? Salon Owners are invited to book a regular day of Brow Services in the form of a Pop-Up Brow Bar. This can be a wonderful add-on to you business.
Andrew is a true Artisan Eyebrow Craftsman. Working under the moniker of BrowGuy his aim is to bring out the True You by revealing your own natural beauty one hair at a time – each hair is carefully considered before its removal. He is an expert technician who delivers from a solid foundation of Classic Beauty Techniques utilising pure passion and undeniable expertise.
Only BrowGuy’s authentic artistry and world class precision skills will have you truly believing the cheeky tagline:
“The Proof is in the Plucking.”
Read on below if you want to know more…
Bright Spark: ORIGINS STORY
CLICK PIC for added cuteness. : Where it all began.