Who is BrowGuy?
Andrew Craig is one of Australia’s original Exclusive Brow Specialty Artists.
In the World of Eyebrows, Andrew is the Original Brow Rebel. Sculpting eyebrows with his signature style since the early 2000s, he has been ‘going it alone’ at the forefront of the current Brow Phenomenon which has since taken over social media and the World in the space of only just a few years. His broad knowledge and technical abilities, along with a unique point of view, make him one of the Industry’s most sought after Eyebrow Artisans.
Classically Trained in Traditional Beauty Therapy, he has forged a reputation as a Specialist in non-invasive eyebrow enhancements, breaking all the rules regarding what a brow service should look like and what it should sound like. Now advocating for Professional Brow Artists and standardising National Industry procedures, a Beauty professional since 1998, Andrew created Australia’s first mobile service specifically dedicated to eyebrows in 2007.
Disregarding professional advice telling him that a specialty eyebrow service was too “nichey” of a business concept, Andrew set out to create an enterprising blueprint whereby Brow Grooming Techniques were to become the Primary Service. Andrew and his specialty beauty brand BrowGuy is now internationally recognised around the world by some of the biggest and most respected pioneers of the Brow Industry. His signature Brow Grooming Tools and Styling Products are also available globally.
In 2018 Andrew lead a National drought relief awareness and fund raising campaign BROWS FOR BALES which focussed on garnering donations from Brow Professionals and their followers to help support Australian Farmers in crisis during the Nation’s longest drought in history. Currently Andrew is working on a number of brow-related projects which are still in production phase – including the development of a Public Mental Health Awareness Campaign.
Early in his career Andrew foresaw that eyebrows were not meant to be just an add-on service to a beauty salon facial. He also professed that brows are integral to facial expression and a person’s overall beauty and should not be ignored. As was the norm of beauty salons of the time, a brow wax was a cheap sub-service – a quick ‘wax and dash‘ done in cookie-cutter fashion and a procedure which had been blindly carried over from salon to salon over previous decades.
“Eyebrows require their own ‘voice’ to frame the best version of a person’s face. Natural hair growth and bone structure determines the ultimate brow shape, however relying solely on formulaic brow mapping can really close the eye down if you’re not completely ‘tuned in’ to what you are attempting to accomplish.”
Andrew has a keen eye for detail and a very particular sensibility regarding what makes a beautiful eyebrow. Continually exploring new techniques and products but not an avid follower of trends, he is one of the most open and approachable people you will meet but one that does not suffer fools. His cheeky sense of humour often sees him vocal about not following trends seen on social media:
“Just because everyone else seems to be doing something all over Instagram, doesn’t necessarily determine that it is the correct way to do it.”
One of Andrew’s early philosophies touted “normal brows for normal people“. He claims that his signature styling techniques suit brows from all walks of life and lifestyles and crosses all gender boundaries – from Supermarket to Supermodel.
Stemming from the many years in the Hair and Beauty Industries, skincare, hospitality and dabbling in media, he is also accessible to a number of big name luxury brands and distributors. His clientele includes regular everyday people first, although his client list also includes royalty, celebrities and he is friendly with Beauty Editors, Industry publications and influencers alike. Having propped up and nurtured some of the biggest names in the biz also as a talented and effective Salon Facilitator, this is one guy you need to get to know.
“In 2023, the focus in eyebrow styling is for an organic looking, low maintenance shaping. The brow is architecturally structured and sculpted in such a way so as not to look like they have ‘just been done’. There can be a particular harshness to the look of a freshly sculpted eyebrow. The most beautiful brows look like they have been lived in for a day or two. This means being soft and fluid and feminine if you were leaning toward female-identifying and clean but loose and more rugged if a more masculine look is required. In any case, if your brow styling is natural and beautiful I’m all about it.“
Never really interested in following the fame game, Andrew focussed his interest in just doing the best work he could achieve and making his clients happy whilst doing it.
“I love what I do and I had some really loyal followers from the early salon days – even before the inception of BrowGuy the business. A few of these people are still with me today.”
Andrew’s client list includes everyday people; professional women, men and members of the Trans and gender-diverse communities. There are a number of designers, musicians and celebrities and even a member of the Royal Aristocracy on his books. Of course, personal privacy and ultimate discretion is always assured.
Andrew has tended services to such luminaries as: John David Ridge (Tony Award winning and Legendary Broadway and Hollywood Costume Designer) • Lisa Forrest (Commonwealth Games Swimming Legend, Australian media personality, Author, Actor) • Jac Hunt ( Co-founder and Design Director of Australian fashion brand Jac + Jack) • Phyllis Foundis ( Award winning TV Host, TEDx speaker, Author, Producer) • Angela Catterns (Australian media personality and Broadcaster) • Audette Excel AO (Award winning Philanthropist, Businesswoman, Founder the Adara Group) • Charlie Chan (Award winning Composer and Recording artist, Co-founder Global Orchestra Foundation) • Chris Cornell (Grammy Award winning Singer, Songwriter – Soundgarden, Audiosoave, Temple of the Dog) • Christine Anu (Award winning Australian Singer, Songwriter, Actress). Please Note: BrowGuy does not claim ownership of any celebrity portraits or photographs displayed here.
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